Three posts a week. Then five. Add a reel. Add a story. Repeat.

Consistency has a role. But frequency alone can’t make a message matter.

Your customers don’t experience your posts as a carefully planned sequence. They encounter them between competitors, friends, breaking news and everything else asking for a moment of their lives.

You see a strategy.

They see another post.

Before asking, “How often should we publish?” ask:

“What are we saying that’s worth someone’s attention?”

A calendar gives your brand something to publish.

A clear message gives people something to remember.

0dB. Give your message a purpose.